About Me

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Christine Ama is a freelance fashion, arts and culture writer. She has contributed numerous articles to ADONE Magazine and SheDoesTheCity.com and worked for several years as a product copywriter for the Hudson's Bay Company. With a BFA in Creative Writing from the University of British Columbia and an intensive Fashion Merchandising program under her belt, Ama is passionate about marrying her love for creative culture with the written word. In the past, she pursued music as a self-produced electro pop singer/songwriter called Christer (rhymes with "shyster" ;) releasing a full-length album, two music videos and touring internationally. After visiting over five countries in Europe, Ama temporarily relocated to Berlin, Germany where she worked and wrote for over a year. She currently resides in Toronto, Canada.

ADONE MAGAZINE


Check out my body of work for ADONE Magazine, a lifestyle publication for the creative class.


FASHION ART TORONTO, May 14, 2014 - Moments like these remind everyone of the significance of Fashion Art Toronto – how communal, unhinged and visionary it all is – a makeshift celebration of counter-commercialism at its liveliest.




BEAUTIFUL TERROR, April 24, 2014 Another striking exhibit hits the AGO this spring. Francis Bacon and Henry Moore: Terror and Beauty, is a remarkable comparison of two great British artists of the 20th century, those in which surrealism and, more importantly, torment, were fuel for the creative fire.




TRUE BEAUTY, March 19, 2014 - Toronto-based model, makeup artist and designer Myles Sexton is notorious for pushing the boundaries between male and female, beautiful and bizarre. Sexton and I get up close and personal to discuss the triumphs of his present and the challenges of his past.


Read the in-depth article below!

True Beauty - ADONE Structure Issue.pdf



OH MY DARLING, March 5, 2014  Get it on with Gypsy Darling, an online clothing boutique for the wild at heart. Christine Ama meets with June Yates and Bronwen Jordan, the creators behind the company, to talk shop, take shots and take over the world.





BUILDING A HISTORY, FEBRUARY 12, 2014  The value of timeless quality has been adopted by a whole new generation. Molly Spittal, founder and designer behind Montreal-based leather goods company The Stowe, expounds on her work with a beautiful, resilient and challenging material.





FLOWER WOMEN, January 30, 2014  Raf Simons breaks down traditional aesthetics of haute couture while continuing to honour the timeless beauty of Christian Dior.





GRAND SLAM, January 3, 2014  Igho Diana Itebu, also known as “Iggy,” fell in love with poetry at an early age. Fascinated by relationships and how habits intertwine in our lines of communication, Diana has channeled her ideas through the notorious Slam, an impassioned poetic presentation that challenges the classical structure of verse.





NARRATIVE ARCH, December 3, 2013  Toronto-based artist and curator Micah Lexier observes the structure of personal stories through line, graphics, typography and organizational systems in a striking exhibition “One, and Two, and More Than Two” at Toronto’s Power Plant.




EVOLUTION OF FEAR, November 15, 2013  Filmmaker David Cronenberg, also known as the “King of Venereal Horror” or the “Baron of Blood,” is both celebrated and condemned for his oeuvre of odd and unnerving pictures. Forcing viewers to question reality, normalcy, security and themselves, the Toronto native has been pushing boundaries since his first short in 1966. Currently, the Toronto International Film Festival is showcasing David Cronenberg: Evolution, a retrospective that honours nearly 50 years of his radical and groundbreaking work.





TRUE NORTH STRONG, November 4, 2013  Toronto Fashion Week had its usual series of big-wig showstoppers, including a cutesie commercial winter wonderland from Target and the all-pervading Joe Fresh. But the underground underdogs were the true unsung heroes of the Spring 2014 showcase, exhibiting cutting-edge collections that deserve considerable recognition, if not a new customer in their own backyard.


 
PRINCE OF DARKNESS, October 18, 2013 Since Parisian designer Hedi Slimane took over as Creative Director for Yves Saint Laurent, the iconic label has undergone a revamp, both with a branding overhaul, a bold name change and a fashion aesthetic inspired by the youthful subcultures of modern music and the Los Angeles underground. At once thrilling and controversial, Slimane is the latest rock n’ roll rebel of the fashion world.



CRAFTING LUXURY, October 8, 2013  The Toronto Design Exchange offers the everyday fashion fanatic a glimpse into an otherwise untouchable world. The Festival Des MĆ©tiers allows guests to meet and greet with the talented artisans behind HermĆØs, one of France’s leading manufacturers in luxury goods and of course, the makers of the iconic and outrageously expensive Birkin. Upon witnessing the superior levels of talent, fine materials and countless hours such products require, the value no longer seems so obscene. The worth of the worker becomes priceless.



THE PEACOCK AND THE CROW, September 27, 2013  The information age has bred a new style of fashion reporting, one in which bloggers and their subjects have developed a symbiotic relationship, becoming both the viewer and the viewed. This era of mass enthusiasm gives everyone a voice, resulting in a sensationalist chorus of high-pitched ostentation, verging on the absurd. Is there any room left for objective coverage, one that is imageless and impartial to the very thing it observes?


TRAGIC COMEDY - YOU CALL THIS ART? September 23, 2013  Provoking laughter from a room of strangers is no easy task, one that involves a complicated intermingling of creative elements, not to mention some deep-seated torment to fuel the creative fire. Professional stand-up comedian Graham Kay talks about his craft, his struggles and what makes comedy an art in its purest form. 




TWO WORLDS GET TIGHT, Sept 17, 2013  This past summer, Tight Club, an independent alternative fitness program based out of Vancouver, collaborated with industrial active wear behemoth Lululemon to create a capsule collection that would appeal to a niche market. Two worlds collided – a multi-million dollar corporation and a sweet local start-up – resulting in some fresh new threads and a symbiotic creative relationship.




INAPPROPRIATION, September 9, 2013  Designer Jeremy Scott pissed off the wrong crowd this year, adopting graphics from west coast skateboard company Santa Cruz. Fans of the original brand were up in arms, talking boycotts and lawsuits, but the issue has since dissolved from the public forum. Was this a misjudged homage to inspiring artists or did Scott literally take his pop cultural reference too far?




THE ART OF INFLUENCE, August 26, 2013 Christine Ama pays homage to one of her greatest inspirations,  famed fashion reporter,Tim Blanks.



WHAT'S NEW? August 19, 2013 Detroit post-punks Human Eye rocked Parts and Labour on a typical Wednesday night. Noise aliens from outer space, heavy sounds and wild style collided on a tiny stage, leaving a question mark about the power of shock.




GUYS AND DOLLS, August 13, 2013 Meet Viktor, Rolf and their new little friends, who came out to play during Toronto’s Luminato Festival. Victorian porcelain dolls wear precise recreations of original Viktor & Rolf looks, scaled down and suitably creeped out, commemorating over twenty years of the designers’ exceptional runway work.



HIGH END DESIRE, August 9, 2013 The Christian Louboutin shoe exhibition is a sensory overload of nostalgia, opulence and sensuality, providing a window into the creative mind of a world famous footwear designer. Artifacts span twenty years of Louboutin’s reign and have us musing over the historic role of the high heel and female desirability, both then and now.



BJORK IN BLUE, July 29, 2013 Art pop legend, Bjork, continues to wow audiences with aural and aesthetic innovation. The Icelandic queen of song blessed Toronto’s Echo Beach with a phantasmal sensory experience, transporting the nostalgic crowd through a cosmic weave of time.


TWO IF BY SEA, July 21, 2013 Resort wear comes in all forms for 2014, some more functional than others. Designers assess the desires of their specific clients and ask themselves, “What are we resorting to?”



WITHOUT POWER, July 18, 2013 Weather extremes, natural and manmade disasters, Hollywood and the art world are revealing an interregnal trend in the past few weeks – one that speaks volumes more about the state of things in North America this summer. Control is out. Mayhem is in. Rain or shine, these are dark times and for once even the fashion world cannot make light.




EXPRESS THE COOL, July 9, 2013 Pharrell Williams wants to save the world’s oceans by extracting plastic bottles from the water and transforming them into street wear. During Berlin Fashion Week he spoke at the Parley Summit on behalf of a revolutionary product that makes it all possible, Bionic Yarn.



LET THE GIRLS PLAY, June 18, 2013 High Fashion footwear for women gets a serious kick in the skirt.



ARMED AND DANGEROUS, June 6, 2013 Toronto jewelry line ARMED rises to new heights with the latest naughty nautical collection Sail Away. Adone talks to captain of the ship, designer Desiree Girlato, about her thrilling and unpredictable journey.



THINK TANK, May 31, 2013  Montreal creative conference, C2MTL, closes with marvels from local top designers. this Think Tank brings together visionaries, like Diane Von Furstenberg and Bobbi Brown to discuss creativity and commerce.